The Only Lipstick You’ll Ever Need

Being a badass is about knowing what you need, knowing what you don’t, and going about your business accordingly. When it comes to lipstick, you just need four: four shades in matte, cream, and sheer finishes that make sense. Like the four directions, four-leaf clovers, the four winds, and the four seasons, these four lipsticks—gluten-free, cruelty-free, and all but one entirely vegan—are all you’ll ever need. Try one, two, three, or all four and see if you don’t agree.

Better Off Red

A spicy true red with the tiniest hint of a golden undertone to make it a must-have for any skin color. Better Off Red goes on smooth, with intense full pigment that sits light on the lips for a natural finish and stays on without staining. It’s the definition of low-maintenance, high-impact. Vegan, gluten-free, and cruelty-free.


Rebel Rouser

Bright and bold, Rebel Rouser is the matte red you’ve been waiting for. Comfort is key: Our formula glides on easily without dragging or skipping, bleeding or feathering, for a precise application that locks in a ton of color. A true opaque matte that brightens you up and doesn’t dry your lips. Vegan, gluten-free, and cruelty-free.


Peachy Keen

A matte lipstick so comfortable, it feels as light as it looks. Pale and perky, Peachy Keen isn’t exactly what we’d call neutral, simply because it isn’t boring. It’s elegant. It’s versatile. Hydrating, with a smooth, velvety texture and a big hit of color. Vegan, gluten-free, and cruelty-free.


Legend Berry

Legend Berry is one of those lipsticks that you reach for when you’re happy, sad, frustrated, jubilant, bored, pissed off, nervous, or in love. It works for all occasions, every mood, every outfit. A delicate sheen that boosts your natural lip color while hydrating like a lip balm, it’s cushiony, not sticky, and surprisingly long-wearing. Gluten-free, cruelty-free.